WE NEVER quite realize how much we lean on the brand names and trade-marks of the things we use in our daily life, until we begin to miss them.
We see them every day in our drugstore, grocery, delicatessen, or liquor store. The labels and wrappers get to be old familiar faces. And we get to know just what to expect in price and quality and satisfaction.
But when war steps in… and there have to be new types of packages to save tin… and new labels, new sizes, new prices, perhaps even substitutes because of material shortages, we can’t escape a little sense of uncertainty.
To ever user of fine whiskies the familiar names and labels of OLD GRAND-DAD, OLD TAYLOR, OLD CROW, OLD OVERHOLT and MOUNT VERNON speak a message of confidence.
Even in war-time the strict U.S. Government regulations specifying how bottled-in-bond whiskies shall be produced, are not changed.
As long as there is fine whiskey, these five labels will loom up as landmarks to say, "Here is superlative quality, unchanged and unchanging!"
You may have to pay a trifle more as war-time taxes are added to the price… but if it was worth more before to have that quality, it’s doubly worth it now!